Blog

Flexible packaging, design, strategy

Digital printing, a timely read, and a new way forward

Earlier this year I met an enterprising food entrepreneur who was offering his organic product in a plain pouch.  He had affixed a pressure sensitive label to it.  Alas, he was keen on moving ahead with a custom printed solution. He was steadily adding to his customer...

What purpose does packaging serve?

Packaging serves many specific purposes. It isn't just about look, but about function. Here are several purposes of packaging. Consider these when deciding on your product packaging project. Protection: One of packaging's primary duties is to protect what is inside....

Handling the creative design of your product packaging project

When it comes to putting your product in a package, design will be a key factor that will influence your customer's buying decision. Design can evoke an emotional response and create a connection with the buyer. So you want to make sure your product packaging design...

3 questions to ask to choose the correct packaging

Packaging just may be the deciding factor in whether a consumer purchases your product or not. So it's got to be right. A study cited by The Paper Worker showed that packaging affects one-third of buying decisions. The packaging can entice the consumer to give your...