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Flexible packaging, design, strategy

What purpose does packaging serve?

Packaging serves many specific purposes. It isn't just about look, but about function. Here are several purposes of packaging. Consider these when deciding on your product packaging project. Protection: One of packaging's primary duties is to protect what is inside....

3 questions to ask to choose the correct packaging

Packaging just may be the deciding factor in whether a consumer purchases your product or not. So it's got to be right. A study cited by The Paper Worker showed that packaging affects one-third of buying decisions. The packaging can entice the consumer to give your...